Why Does Nudgify Add Branding To Nudges?

You will notice a small label in the corner of your Nudges. We don't just put this there for our own branding—we do it to build trust with your visitors.

In a world of fake news and fake reviews, online shoppers are skeptical. The label tells your visitors exactly where the information is coming from: is it a message written by you, or a hard fact verified by a third party?

nudge label illustration

The difference between "Powered" and "Verified"

We use two different labels depending on which type of Nudge you are using:

  • "Powered by Nudgify" appears on Custom Nudges. Since you can edit these Nudges to say anything you want, we cannot verify the data. This label tells the customer: "This is a custom message from the store owner, delivered using the Nudgify system."

nudge label powered by

  • "Verified by Nudgify" appears on Standard Nudges (like Recent Activity or Low Stock). This seal guarantees that the data is real. It tells your customer: "The store owner didn't just make this number up. A third-party system checked the stock room or sales log and verified this is true."

nudge label verified

Why we recommend keeping the label

By distinguishing between "Verified" data and "Powered" messages, you ensure your visitors don't feel tricked.

If you mix custom marketing messages with real data—without distinguishing between the two—visitors might start doubting your real data. Keeping the "Verified" label acts as a stamp of authenticity that actually helps increase conversion rates.

Can I remove the branding?

Yes! If you want a fully White Label experience, you can switch the branding off entirely.

Removing the "Verified/Powered by" label allows Nudges to blend seamlessly with your website’s design. This makes the notifications look like a native feature built specifically for your store, offering a cleaner, high-end aesthetic that keeps the customer's focus 100% on your products.

How to unlock this feature: You can remove the branding by upgrading to our Genius Plan or by purchasing the Remove Branding Add-on separately. It’s the perfect solution for brands that want a polished, custom look.